Industrial Social Media Marketing | Lohre Industrial Marketing

greatest industrial advertising illustration - cartoon goat wearing football helmet

Make Good Ads Great!

February 23, 2022
Scott Hasson
Adwords, Business to Consumer Marketing, Cincinnati Advertising, Cincinnati Advertising Agency, digital marketing, Google, Industrial Advertising, Industrial Marketing, Industrial Marketing Advertising, Industrial Social Media Marketing, SEO - search engine optimization, SEO Strategy

How Do You Make a Good Industrial Ad Greatest of All Time (GOAT)? Now that some time has passed since Super Bowl Sunday, which ads do you recall? There were some standouts both good and bad. The ads you remember…

Cartoon illustration of tiny man drawing a new marketing strategy on blackboard

New Year, New Marketing – Update Your Marketing Strategy

What marketing worked in 2021? Add something new in 2022. Starting a new year, it’s a great time to dust off that marketing strategy and evaluate if you met your past year’s strategic planning goals. While reflecting on previous marketing…

Industrial Marketing Illustration for Third-party cookies depicting a stack of cookies on an alien planet

No Third-Party Cookies? No Big Deal.

What does the shift away from third-party cookies mean for advertisers? There’s been a lot of talk lately about the death of third-party cookies. Agencies are frantically seeking options to reach targeted audiences as a result of this change. While…

Data mining pirates ilustration - two pirates at a laptop

Beware of the Data Mining Pirates

Privacy Laws Skirted by Seemingly Helpful Companies After recently visiting a competitor's website, we were solicited by the agency to partner with them. We had no prior business relationship with the company prior to going onto their website. They wanted…

Industrial Marketing Illustration for Cookies used for advertising - depicts blue monster eating cookies at a laptop

Google Announces Changes for Cookies Used for Advertising

As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google's announcement. What does this mean…

Industrial SEM and SEO illustration - image of a data and images spilling from a laptop screen

What’s the Difference Between SEO and SEM?

Two popular methods of driving industrial traffic to your B2B website are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Search engines play a major role in building traffic for company websites. Getting found online is key to generating…

Volvo CE Crosses Channels for the Lead – Construction Equipment Marketing

December 9, 2015
Charles Lohre
Construction Equipment Marketing, Industrial Social Media Marketing, Internet Marketing, Social Media, Social Media Marketing and Advertising

By Heather Fletcher, December 1, 2015 Thanks to Target Marketing B-to-B marketers always want their own examples of marketing success, says Joel Book, principal of marketing insights for the Salesforce Marketing Cloud. Speaking during the company conference, Dreamforce, he chose Volvo Construction Equipment…

B2B Website Checklist for Industrial Marketing

Thanks to Jeremy Durant for inspiring this post as a fine tuning for your industrial marketing site. Use this checkist to review your site and remember, don't throw out your entire site. Fix these problems while you update the look and…

FAQ: What are the Best Industrial Marketing Social Media Sites?

January 30, 2014
Charles Lohre
Inbound Marketing, Industrial Social Media Marketing, Internet Marketing, Marketing, Marketing Automation, Metalworking Equipment Marketing, Social Media, Social Media Marketing and Advertising

There is no -- or easy -- answer to the title question. Each industry has its own (preferred) social media. For some, it's merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be…

3 C’s of Internal Social Media: Collaborate, Communicate, and Connect for Industrial Marketing

Social technology has revolutionized the way in which people interact and the social network phenomenon has invaded our lives in more ways than one. Many people in the corporate sector are beginning to recognize the benefits of sharing information instantaneously…