The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is…
To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue! ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since…
(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that…
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don't know the competition and the marketplace, you won't be able to grow your business.) Recently I attended an economic briefing session to get…
May 29, 2016 Dear Chuck, With my recent retirement, I have a little more time to reflect and felt the need to send you a “Thank You” letter. You have been doing my marketing/advertising for 15 years now. The type…
Here are some pointers for preparing a Food Engineering Field Report—also known as an application story, success story or an application brief for our Dry Processing Technology section.A Dry Processing Technology Field Report describes a problem and its solution. It…
When it comes to Internet Marketing the phrase "Content is King" is tossed around quite often, but when it comes to Internet Marketing, and especially Search Engine Optimization, it is important to remember that only the right content, the most…
(Great post by Karla Jo Helms, it's a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.) How do you find a PR professional that the…
