Welcome to Our Newest Interns Lohre & Associates welcomes Sonika and Willow to the Team! Please give a warm welcome to Willow and Sonika, our newest additions to the Lohre and Associates team. We're thrilled to have them on board,…
Fall is a Good Time for 2024 Planning Is it time to build your next year's marketing plan? When the leaves start turning brilliant colors it is a good signal to review your marketing strategy for the year. It is…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Many companies have become concerned with website accessibility over recent years. Since 2018 the drive to make industrial websites and other B2B websites more accessible is even stronger than for past standards pushes such as the California Privacy Rights Act,…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Industrial Marketing Planning is Based on Research. What markets are growing, what markets are shrinking? What people assets do you have to move into different markets? That's the research part of the industrial marketing planning. Once you have the research,…
Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind, small agency coaching —9-11-2001 The end…
Cincinnati Enquirer remembers the 1937 Flood. "After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges." Read more. One…
Industrial marketing is different for machine tools and chemical processing equipment, but it's even stranger for engineering, architectural or construction services. I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the…
