Be intentional about including the following tactics in your new year marketing strategy As 2025 kicks off, the marketing landscape is evolving faster than ever. Winter may be cold for a friendly Yeti, but here are the key strategies for…
Uncovering Buyer Intent: Key Strategies for B2B Marketers In B2B marketing, understanding buyer intent is essential for driving conversions and building strong relationships with potential clients. Unlike B2C transactions, where purchases are often made impulsively, B2B sales cycles are longer…
Do you know which marketing strategy delivers the highest ROI for marketers? It is the “Email marketing”. The one of the most used online marketing channel. It is a part of online marketing focused on communicating and establishing the connection…
The Importance of Data Analytics for Decision Making How can you stay informed? Data analytics is the analysis of raw data to make conclusions. Businesses can use these conclusions to make informed decisions about their consumers. Of course, there are…
In the realm of industrial marketing, where relationships and personalized solutions reign supreme, the adoption of Account-Based Marketing (ABM) strategies is becoming increasingly essential. Unlike traditional marketing approaches that cast a wide net, ABM targets specific high-value accounts with tailored…
First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
Industrial marketing is different for mining equipment, machine tools and chemical processing equipment. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind, small agency coaching —9-11-2001 The end…
Cincinnati Enquirer remembers the 1937 Flood. "After unprecedented precipitation, the Ohio River in Cincinnati rose to its all-time high on Jan. 26, 1937. It was a natural disaster than spanned the entire length of the 981-mile-long river. Michael Nyerges." Read more. One…
