Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…
Process Equipment Marketing is more like high level consulting rather than selling a simple industrial product like a fork lift or truck. The cost is usually higher and an ongoing partnership between the customer and the manufacturer needs to be part…
(We love educational material. It's getting rarer and rarer for universities to offer classes on industrial processes. They are usually left to teach theory and let the greenhorn learn on the job. We're writing a size reduction systems article for…
By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
Hi Metalworking Equipment Marketer, Allow me to share a recent example of editorial work for our client Feintool.I wanted to forward it because every marketer I know has been at a loss — at least once in a career — trying to…
With careful consideration, thoughtful planning, and the right hacks, Pay Per Click (PPC) advertising can be a helpful resource investment alongside other marketing campaigns. Thanks to Marcel Pirlich for his PPC email this morning as inspiration.Five core aspects of PPC:1)…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization.…
How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by Sarah Goliger April 8, 2014 at 8:00 AM (Thanks Sarah, for making our industrial marketing day, We're not sure about the statistical significance (We thought it was…
The Data You Need to Make a Compelling Case for Inbound Marketing by Erik Devaney March 20, 2014 at 8:00 AM, website. (Thanks Eric for this informative post. We're eating our own dogfood, trying to answer the questions: Why?, What?,…
Question, How do you write great B-to-B copy that changes behavior? This post was inspired by a discussion in LinkedIn by Robin Vitullo. To answer Robin's question, I'll use examples of work we have done and are particularly proud of…
