Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses. Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
As much as we would always like to have the perfect photograph to accompany your industrial advertising, many times the budget, time and models aren't available. Here's a list of several services that you can obtain rights free images for…
Growth driven design is a "build it fast and fix it fast" goal focused web site building method. Hubspot is the perfect platform to create Growth Driven Sites. We attended the Cincinnati Hubspotter's Meetup today for soup and a presentation…
(Lohre & Associates and O'Keeffe Public Relations helped launch the American Dream Composite Index and are happy to repost their reports here every chance we get. This index is exactly what it says it is, a measure of the degree…
The 1980 version, "Lohre & Associates is a full-service ad agency, a member of the Four-A's, a long-established business, in continuous operation in Cincinnati for more than 40 years. We serve a variety of clients in the tri-state, some for…
This is the future I learned of at Inbound 2016, the Hubspot internet marketing conference in Boston last week. Hubspot is a marketing automation software system we have used for the last three years. I listened to stories of hardened industrial…
Today's post is an industrial marketing ideas report from Inbound 2016 in Boston this week. These are my notes from founders Brian Halligan and Dharmesh Shah's presentation. Brian Now ad words are 100% above the fold Facebook now has "Pay per lead"…
(Thanks to Christian Naberhaus with Roto-Disc for giving us the opportunity to work on his new expanded processing equipment marketing catalog which includes two new product lines. And his testimonial letter.) 15 September, 2016 Chuck Lohre Lohre & Assoc. 126A…
Though our Cincinnati web design agency tends to advocate repairing and improving cheap, DIY, outdated, or otherwise bad websites wherever and whenever possible, sometimes a new website build or complete website redesign is necessary. If your company is new to…
