(Thanks to Christian Naberhaus with Roto-Disc for giving us the opportunity to work on his new expanded processing equipment marketing catalog which includes two new product lines. And his testimonial letter.) 15 September, 2016 Chuck Lohre Lohre & Assoc. 126A…
(This week's guest post is from Scott Costa, Publisher, tED magazine. We weren't able to go to AdVenture this year but it's the best industrial marketing conference for the electrical manufacturing and distribution industry. Our Creative Guide is from a presentation…
(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that…
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don't know the competition and the marketplace, you won't be able to grow your business.) Recently I attended an economic briefing session to get…
May 29, 2016 Dear Chuck, With my recent retirement, I have a little more time to reflect and felt the need to send you a “Thank You” letter. You have been doing my marketing/advertising for 15 years now. The type…
Several months ago we reviewed one of Emerson's new ads that ran in Chemical Processing, "Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness." It was a reader survey about the effectiveness of the ads that ran in the…
(Thanks to Reva Russell English of MakeTime "Buy & Sell Machine Tool Time Service Site" for some good thoughts on the state of manufacturing today. Go to their site. As part of the scavenger economy, buying and selling spare machine tool time is…
Here are some pointers for preparing a Food Engineering Field Report—also known as an application story, success story or an application brief for our Dry Processing Technology section.A Dry Processing Technology Field Report describes a problem and its solution. It…
Construction equipment marketing literature has evolved from patent drawings to amazing 3D animations. Here we will focus on the static limitations of photography, illustration and descriptive text. For inspiration you can stop by your favorite auto dealership on the way home,…
Designer SpotlightSure, we keep telling you that 10,000 design professionals receive Blink annually, and the online catalog is available to over 50,000 art specifiers, but what kinds of people is this list really compiled of?Today, we spotlight 5 of these designers and…
