The 1980 version, "Lohre & Associates is a full-service ad agency, a member of the Four-A's, a long-established business, in continuous operation in Cincinnati for more than 40 years. We serve a variety of clients in the tri-state, some for…
This is the future I learned of at Inbound 2016, the Hubspot internet marketing conference in Boston last week. Hubspot is a marketing automation software system we have used for the last three years. I listened to stories of hardened industrial…
Today's post is an industrial marketing ideas report from Inbound 2016 in Boston this week. These are my notes from founders Brian Halligan and Dharmesh Shah's presentation. Brian Now ad words are 100% above the fold Facebook now has "Pay per lead"…
(Thanks to Christian Naberhaus with Roto-Disc for giving us the opportunity to work on his new expanded processing equipment marketing catalog which includes two new product lines. And his testimonial letter.) 15 September, 2016 Chuck Lohre Lohre & Assoc. 126A…
(Thanks to Bob for an always thoughtful editorial. As I read David Eagleman's new textbook on the brain and delete anybody who has ideas I don't like from my social media, Bob brings up some great points, but I don't…
Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list. Let me explain. We LEED Certified our office…
A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore,…
Curbside Recycling Isn’t Enough for Sustainability Recycling isn’t a new idea, though curbside collection and legally enforced recycling in the United States is only about thirty years old, which is relatively new. If you are old enough to remember either…
A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…
Verizon - Very good ad with a real life photo of truckers. The message is a classic Call-To-Action with an eBook to download. Very well done.Another great ad. Very clear headline, good photo and the copy gets right to the…
