After attending a Google breakfast hosted by TopSpot last week, we at Lohre & Associates learned some valuable information on how to use Google Analytics most effectively and efficiently in the industrial market and we thought it would be great information to pass onto you, our readers.
Throughout the entire three days at NAED AdVenture, there were several panel discussions and break-out sessions specifically designed for electrical manufacturers and distributors to discuss their relationship together; outside the realm of marketing. They were designed to help each sector better understand the other and to address key issues or topics that each had. Bringing the industry together in this fashion is extremely helpful to both parties and gives each party something to strive for in bettering relationships and processes with one another.
New instant pothole filling system operates at 30 mph
New technologies for pattern recognition, 3D analysis and 3D printing technology have allowed NeuRoad to develop an entirely new way to fill potholes quickly.
Using systems designed for process equipment assembly lines, NeuRoad’s Pothole Patchmobile drives over the pothole, calculates volume, ejects the exact amount of asphalt patching material, packs and rolls the patch flat and uses ultraviolet hardening to instantly solidify the patch – the patched surface is then immediately ready for road traffic. The Patchmobile is a self-contained unit about the size of a standard tractor-trailer. Everything required to patch potholes is carried onboard and the unit can operate at about 30 mph.
Operation of the NeuRoad Patchmobile requires very little training. In fact, the driver just has to drive over the pothole and the Patchmobile does the rest. A series of 3D scanners in the front of the unit uses lasers to image the pothole. Powerful air blasts clean and dry the area to be filled. Rescanning calculates the precise volume of the pothole and injectors much like a printer head, prints the material into the potholes as the unit drives by at up to 45 feet per second. Rollers then contact the special asphalt material and level it to the road’s surface. The final step in the process is the ultraviolet hardening that readies the patch for immediate use.
The entire operation only requires one operator. Daily operation requires filling the unit with the special NeuRoad asphalt material, which is similar in cost to other high-quality patch materials. The onboard electric generator and air compressor provide all the power needed for the NeuRoad Patchmobile. Municipalities will find this is a cost-effective way to quickly repair potholes as fast as the operator can drive over them. Approximately 10 miles of road can be repaired per onboard batch of NeuRoad asphalt patch.
About NeuRoad Industries, Inc. NeuRoad Industries is a new company currently considering a Kickstarter Campaign to design and produce the first Pothole Patchmobiles. They can be reached at their marketing communications firm, Lohre & Associates, Inc., 126A West 14th St., 2nd Floor, Cincinnati, OH 45202; 513-961-1174. For more information contact Chuck Lohre [email protected].
In response to Isaiah Adams’ post, “The building materials industry is not easy to market to. There are many moving parts. See why it’s important to speak multiple “marketing languages” http://hub.am/1hOI2ZE.” Which was a repost of a Guest Post by Mark Mitchell of Whizard Strategy,“Why Building Material Marketers Must Be Multilingual, blog.optimizationgroup.com, Why it’s important for marketers in the Building Materials industry to be able to speak the multiple languages of their customers.”
Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it.
There is no — or easy — answer to the title question. Each industry has its own (preferred) social media. For some, it’s merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be a forum. For still others, it’s the ancient (tho time-honored) newsgroups. LinkedIn likely has the greatest concentration of industrial marketing social media groups than any other channel but like any group, it’s only as good as the members of the group. In the following post, I’ll review (the good, the bad and the ugly) the esoteric social media groups I belong to for business and pleasure.
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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