Be intentional about including the following tactics in your new year marketing strategy As 2025 kicks off, the marketing landscape is evolving faster than ever. Winter may be cold for a friendly Yeti, but here are the key strategies for…
Uncovering Buyer Intent: Key Strategies for B2B Marketers In B2B marketing, understanding buyer intent is essential for driving conversions and building strong relationships with potential clients. Unlike B2C transactions, where purchases are often made impulsively, B2B sales cycles are longer…
Do you know which marketing strategy delivers the highest ROI for marketers? It is the “Email marketing”. The one of the most used online marketing channel. It is a part of online marketing focused on communicating and establishing the connection…
As much as we would always like to have the perfect photograph to accompany your industrial advertising, many times the budget, time and models aren't available. Here's a list of several services that you can obtain rights free images for…
Growth driven design is a "build it fast and fix it fast" goal focused web site building method. Hubspot is the perfect platform to create Growth Driven Sites. We attended the Cincinnati Hubspotter's Meetup today for soup and a presentation…
(Lohre & Associates and O'Keeffe Public Relations helped launch the American Dream Composite Index and are happy to repost their reports here every chance we get. This index is exactly what it says it is, a measure of the degree…
The 1980 version, "Lohre & Associates is a full-service ad agency, a member of the Four-A's, a long-established business, in continuous operation in Cincinnati for more than 40 years. We serve a variety of clients in the tri-state, some for…
This is the future I learned of at Inbound 2016, the Hubspot internet marketing conference in Boston last week. Hubspot is a marketing automation software system we have used for the last three years. I listened to stories of hardened industrial…
A lot. We totally agree that "salespeople struggle with a lack of information about their leads and manual data entry." That's why we got into Hubspot, 65% of their users are B2B.Inbound for us wasn't a new concept. Industrial marketing…
Thanks to Jeremy Durant for inspiring this post as a fine tuning for your industrial marketing site. Use this checkist to review your site and remember, don't throw out your entire site. Fix these problems while you update the look and…
