The Power of 'Thick' DataBusinesses need to know how a product or service fits into the emotional lives of their customersBy Christian Madsbjerg and Mikkel B. Rasmussen, March 21, 2014 The Wall Street Journal. If you search on the headline…
This post originally appeared on the Academy blog. To read more content like this, subscribe to Academy. As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can…
Like many in the US, we'd never heard of Natalie Findlay until we just couldn't stand it anymore and Googled, "BMW Ad song." She's a "20 something" from Manchester England. A town with a strong music scene that has helped…
We got off to a great start this year by blogging every working day on industrial marketing ideas. We wouldn't want to break our record, so I'm just going to tell it like it is. A few reasons we are…
As much as things change, the more they stay the same. Industrial marketing has many times been a buyer persona of one. When you're selling a multi-million dollar mining operation, the resources of many company professionals work together to make…
It grew our traffic 30% Post relevant posts Yes, we have grown from 1000 visitors a month to almost 1500 per month. We met our goal. We chose that because Hubspot's average of industry traffic indicates that 1500 visitors per…
20 great blog post ideas for February, if you are an ICF floor and roof manufacturer. If you want to be successful at industrial marketing, you must communicate. Sounds like common sense wisdom, right? We've found very few industries have…
Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In…
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products. ThomasNet is well 100 years old and the…
