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Welcome to Our Newest Interns Lohre & Associates welcomes Sonika and Willow to the Team! Please give a warm welcome to Willow and Sonika, our newest additions to the Lohre and Associates team. We're thrilled to have them on board,…
Fall is a Good Time for 2024 Planning Is it time to build your next year's marketing plan? When the leaves start turning brilliant colors it is a good signal to review your marketing strategy for the year. It is…
First off, what *is* programmatic advertising? Programmatic advertising is an advertising system that uses automated systems and algorithms to buy and sell digital ad space. Advantages and disadvantages of programmatic advertising: Advantages of Programmatic Advertising: Efficiency: Programmatic advertising allows advertisers…
If you have an industrial company in Cincinnati, there are several advantages of using a Cincinnati web development agency for your web development needs. (Of course this can also apply to industrial companies outside of Cincinnati wanting to advertise to…
Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
The last case study activity gives an excellent overview of the entire process for studying for the exam, beginning with marketing research. I've been studying for the Certified Professional Services Marketer exam ever since I joined SMPS in 2004. I…
Though our Cincinnati web design agency tends to advocate repairing and improving cheap, DIY, outdated, or otherwise bad websites wherever and whenever possible, sometimes a new website build or complete website redesign is necessary. If your company is new to…
Your new web design or web development project is finished... or is it? In a sense, maybe your web design or web redesign project is coming to a close. You've covered everything that is within scope, satisfied every need that…
