Explaining The Value in Google Shopping Ads In the last year and a half, for a majority of industrial businesses, online marketing has become the most-essential part of business to business marketing strategy. While social media has become the dominant…
(Thanks to Reva Russell English of MakeTime "Buy & Sell Machine Tool Time Service Site" for some good thoughts on the state of manufacturing today. Go to their site. As part of the scavenger economy, buying and selling spare machine tool time is…
Are you getting the most out of your trade show presence?By Jim Beckwith, Metalcasting Design & PurchasingMany metalcasters utilize trade show exhibits as part of their marketing plan. Trade shows are a proven source of tangible ROI in the form…
How do you break through the clutter? Literally. That's our problem as we commence a new campaign for mining equipment. Here'a a peek behind the creative process. Winners of the "Play Ball Raffle" are: George Mahama, MUC Dave DiPilla, JWK Technologies…
(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…
Dear Chemical Processing Reader: To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers. As a sincere thanks for your participation, once you have completed…
Process Equipment Marketing is more like high level consulting rather than selling a simple industrial product like a fork lift or truck. The cost is usually higher and an ongoing partnership between the customer and the manufacturer needs to be part…
Overwhelming. If that's what marketing communications has become -- help is on the way! Gone are the days when a few publications covered your industry and only the accounting department had computers. Now the biggest change is smartphones, it's practically…
Very good ad with four excellent testimonials. Good information but they didn't have to go negative with "Competition relies on hype, bogus claims and negative scare tactics." Very good ad that matches the copy claims with the montage of images. If…
