Blog | Lohre Industrial Marketing

Director Industrial Marketing

February 15, 2016
Charles Lohre
Cincinnati Marketing Agencies, Industrial Marketing, Industrial Marketing Agency, marketing agency, Metalworking Equipment Marketing

(What's on our plate, any given day. Just saw this matched our internet news stream and found it matches our day to day work. Enjoy. The ad came from a review we did of Chemical Processing's ads for Baxter Research.…

All Those Little Things You Do, (Metalworking Equipment Marketing Workflows)

January 26, 2016
Charles Lohre
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Cincinnati Marketing Agencies, Equipment Marketing and Advertising, marketing agency, Metalworking Equipment Marketing

(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…

Mobile-Friendly Website Design with an Image-Based Menu

When Lohre and Associates began this project, Roto-Disc, Inc. had a standard HTML web site that they liked, as much as we did, for a number of good reasons: It was built to reflect the look and feel of Roto-Disc's…

Chemical Processing Readex Research Response for Process Equipment Marketing Effectiveness

Dear Chemical Processing Reader: To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers. As a sincere thanks for your participation, once you have completed…

It’s Lonely Being A Green Marketer in Cincinnati

Last week our office was on top of the Cincinnati Business Courier's Greenest Projects in the Tri-State for the third year in a row. I wish I were not leading this list. Let me explain. We LEED Certified our office…

LinkedIn Groups are a Perfect Opportunity to Promote Your Process Equipment Marketing

(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…

Get Ready for Another Year of Growth (Construction Equipment Marketing)

(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…

Mining Equipment Marketing: Chemical Processor Screens Potassium Oxide Crystals 4-1/2 Years With Same Unit and Same Screens

December 30, 2015
Charles Lohre
B2B Advertising, B2B Marketing, Business to Business Advertising, Business to Business Marketing, Industrial Advertising, Industrial Marketing, Mining Equipment Marketing

Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…

Traits of a Good Public Relations Professional (From Consumer to Mining Equipment Marketing)

December 29, 2015
Charles Lohre
B2B Marketing, Business to Business Marketing, Industrial Marketing, Industrial Marketing Content, Industrial Public Relations PR, Marketing Content, Mining Equipment Marketing, Public Relations PR

(Great post by Karla Jo Helms, it's a partnership between the media and the publicist. Unbranded educational material always helps your client and the publication whether SOARING Magazine or Mining Equipment Marketing.) How do you find a PR professional that the…

Barium Ore Processor Finds SWECO Separators Serve Dual Purpose, Process Equipment Marketing

December 27, 2015
Charles Lohre
Business to Business Advertising, Business to Business Marketing, Internet Marketing, Marketing, Process Equipment Marketing

A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore,…