Industrial Client and Business Development activity is centered around people you can trust. The first business development question you need to ask yourself about a potential new client or business relationship is if you can trust them. Trust them to…
Industrial Marketing Planning is Based on Research. What markets are growing, what markets are shrinking? What people assets do you have to move into different markets? That's the research part of the industrial marketing planning. Once you have the research,…
Industrial Marketing Research is about Real People & Real Relationships making Reality. You're not selling lip stick. The Certified Professional Services Marketer exam will make you an excellent resource for your company and your career. It brings together a rock…
The last case study activity gives an excellent overview of the entire process for studying for the exam, beginning with marketing research. I've been studying for the Certified Professional Services Marketer exam ever since I joined SMPS in 2004. I…
Featured Image (above) from Technical article in Forging Magazine shown alongside industrial advertising print ads Good Technical Articles are Often More Valuable than Ads When it Comes to Industrial Advertising We hear a lot about content marketing and social media…
How does Google Adwords work? PPC ads work by displaying your ad in response to visitors searching on specific keywords. We break up a product offering into Google Adwords ad groups which each focus on a general product category with…
The SINOCHRON® Encoderless Motor design offers advantages in continuous duty applications. The efficiency is also better in partially loaded duty cycles, when compared to standard asynchronous motors. Drive units are virtually loss-free in no-load operation. This motor design offers advantages…
Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those…
When it comes to selecting the right association management software and building the best association management website, there are about as many software solutions out there as there are specific needs. When we began our latest project, each of us…
The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is…
