Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it. One…
Question, How do you write great B-to-B copy that changes behavior? This post was inspired by a discussion in LinkedIn by Robin Vitullo. To answer Robin's question, I'll use examples of work we have done and are particularly proud of…
There is no -- or easy -- answer to the title question. Each industry has its own (preferred) social media. For some, it's merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be…
In response to Isaiah Adams' post, "The building materials industry is not easy to market to. There are many moving parts. See why it's important to speak multiple "marketing languages" http://hub.am/1hOI2ZE." Which was a repost of a Guest Post by Mark…
Social technology has revolutionized the way in which people interact and the social network phenomenon has invaded our lives in more ways than one. Many people in the corporate sector are beginning to recognize the benefits of sharing information instantaneously…
