Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
Lohre & Associates Industrial Marketing will offer free SEO (Search Engine Optimization) Scores and Reports through the month of August. These search engine optimization reports outline all of the less-seen technical SEO issues as we focus heavily on the SEO…
Answer: A CDN (Content Delivery Network) is something that most any website can benefit from. From blogs to storefronts to even the often less-trafficked industrial manufacturing websites, CDNs, when configured properly, can add greatly to your SEO efforts and visitor…
How does Google Adwords work? PPC ads work by displaying your ad in response to visitors searching on specific keywords. We break up a product offering into Google Adwords ad groups which each focus on a general product category with…
When it comes to selecting the right association management software and building the best association management website, there are about as many software solutions out there as there are specific needs. When we began our latest project, each of us…
Website Redesign Does Not, Should Not Always Mean Replacement: We all know how increasingly important having a mobile-friendly website has become to search engine placement, but for many reasons, a company might not be ready, or able to do a…
Though our Cincinnati web design agency tends to advocate repairing and improving cheap, DIY, outdated, or otherwise bad websites wherever and whenever possible, sometimes a new website build or complete website redesign is necessary. If your company is new to…
(This week's guest post is from Scott Costa, Publisher, tED magazine. We weren't able to go to AdVenture this year but it's the best industrial marketing conference for the electrical manufacturing and distribution industry. Our Creative Guide is from a presentation…
Your new web design or web development project is finished... or is it? In a sense, maybe your web design or web redesign project is coming to a close. You've covered everything that is within scope, satisfied every need that…
Website Redesign Does Not, Should Not Always Mean Replacement:We all know how increasingly important having a mobile-friendly website has become to search engine placement, but for many reasons, a company might not be ready, or able to do a complete…
