Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
Wed, 03/09/2016 - by Kaylie Duffy, Associate Editor, @kaylieannduffyThis blog originally appeared in the March 2016 issue of Product Design & Development.The media often portrays the present world as a war-torn planet on its way to self-destruction. Images of poverty,…
(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…
Dear Chemical Processing Reader: To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers. As a sincere thanks for your participation, once you have completed…
(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…
Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…
A Northern California, USA, processor in operation since the mid-1920s, processes barium ore into various barium compounds. The mineral is obtained primarily from holdings in Nevada. The company set out to find a more efficient screening operation for barite ore,…
Process Equipment Marketing is more like high level consulting rather than selling a simple industrial product like a fork lift or truck. The cost is usually higher and an ongoing partnership between the customer and the manufacturer needs to be part…
AFTER SEVERAL YEARS OF GRADUAL PROGRESS, THE ECONOMIC STARS ARE ALIGNING IN FAVOR OF A MORE ROBUST COMMERCIAL ENVIRONMENT.(The economy is booming, be sure you focus on the markets that are growing. Take Donald Trump's advice, "Don't get into an…
