Industrial marketing is different for machine tools and chemical processing equipment, but it's even stranger for engineering, architectural or construction services. I learned of the Society for Marketing Professional Services (SMPS) back in 2005 when I asked Pete Strange, the…
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels? Nov 20, 2014 By Gilad Raichshtain in Analytics, Cloud, Featured, Sales B2B Sales Conversion Rates' processes are complex, with myriad stakeholders and…
Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses. Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
(Thanks to Bob for another insightful post. Just last night I did a process equipment marketing review of Chemical Processing's ads for Readex and reviewed the Emerson ad for "Project Certainty." Eye catching ad but I can't believe their claims. What…
Dear Chemical Processing Reader: To better understand your needs and preferences regarding the products and services you may use, Chemical Processing has asked Readex Research to conduct a brief survey of its readers. As a sincere thanks for your participation, once you have completed…
When Lohre and Associates began this project, Roto-Disc, Inc. had a standard HTML web site that they liked, as much as we did, for a number of good reasons: It was built to reflect the look and feel of Roto-Disc's…
(We sure have come a long way from the 30% cut in manufacturing in 2008. Finally construction equipment and green building marketing can get back on it's feet and soap box. This editorial by Mike Eby, Editor-in-Chief, EC&M, sums up the…
Don't hide your great application stories under a bushel basket! Let their light shine for the whole world to see. Today that means publishing in a form that is easily searchable on the world wide web as well as being…
Process Equipment Marketing is more like high level consulting rather than selling a simple industrial product like a fork lift or truck. The cost is usually higher and an ongoing partnership between the customer and the manufacturer needs to be part…
