Ask an advertising agency how much you should spend for your marketing plan and you may get 50 different answers. This is the only agency response to accept: What are your campaign goals? By defining these campaign goals, you will…
An ace salesperson can sometimes sell you some good life lessons. We all have to do some selling in our lives, even if we don’t have to meet monthly sales budgets. In many business situations, we sometimes have to “sell”…
Construction and mining equipment marketing is different than consumer marketing. Facebook, Instagram and Twitter aren't where your prospects are. We'll review what is and isn't working in industrial marketing trends. A short history of Lohre & Associates: —1996 Second Wind,…
The last SMPS Markendium Domain puts it all together. Managing a Marketing Dept. or Agency Couldn't be Defined Better Four years ago I learned about Hubspot and went all in. I really enjoyed the specific internet marketing knowledge that it…
This is the Domain I have been waiting for. It's most of what I have been doing the past 40 years. Industrial Marketing Promotional Activity I started at the drawing board 40 years ago at my Father's advertising agency. $3.10 per…
Great Proposals Match Your People's Talents To The Client's Needs Recently I listened to the award story for a theatre. It told several stories about the different types of groups that went to the playhouse. The young girl going to…
Industrial Client and Business Development activity is centered around people you can trust. The first business development question you need to ask yourself about a potential new client or business relationship is if you can trust them. Trust them to…
Industrial Marketing Planning is Based on Research. What markets are growing, what markets are shrinking? What people assets do you have to move into different markets? That's the research part of the industrial marketing planning. Once you have the research,…
Industrial Marketing Research is about Real People & Real Relationships making Reality. You're not selling lip stick. The Certified Professional Services Marketer exam will make you an excellent resource for your company and your career. It brings together a rock…
The last case study activity gives an excellent overview of the entire process for studying for the exam, beginning with marketing research. I've been studying for the Certified Professional Services Marketer exam ever since I joined SMPS in 2004. I…
