The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is…
To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue! ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since…
Consumer media is getting very fractured, but industrial content driven marketing is still led by a few quality publishing houses. Sure you can spend hundreds of thousands of dollars on full page ads every month in your industrial trade publications.…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. For our last post of 2016 we'd like to update one of our most popular blog posts ever. This book still stands out as the…
(Thanks to Trevor Hall, Founder, Clear Creek Digital, for this great article in the July/August 2016 STONE SAND & GRAVEL REVIEW. We thought it was just going to be another marketer that was selling industrial social media to accounts that…
(Thanks to Ken Maisch for this great article in the July 15, 2016 Cincinnati Business Courier. If you don't know the competition and the marketplace, you won't be able to grow your business.) Recently I attended an economic briefing session to get…
May 29, 2016 Dear Chuck, With my recent retirement, I have a little more time to reflect and felt the need to send you a “Thank You” letter. You have been doing my marketing/advertising for 15 years now. The type…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization.…
‘Write What You Know’ — Helpful Advice or Idle Cliché? Bookends, Book Review New York Times, March 25, 0214By Zoë Heller (Thanks Zoë for reminding us that we do have good industrial marketing ideas. We just have to cut the crap and…
The Power of 'Thick' DataBusinesses need to know how a product or service fits into the emotional lives of their customersBy Christian Madsbjerg and Mikkel B. Rasmussen, March 21, 2014 The Wall Street Journal. If you search on the headline…
