This is the Domain I have been waiting for. It's most of what I have been doing the past 40 years. Industrial Marketing Promotional Activity I started at the drawing board 40 years ago at my Father's advertising agency. $3.10 per…
Great Proposals Match Your People's Talents To The Client's Needs Recently I listened to the award story for a theatre. It told several stories about the different types of groups that went to the playhouse. The young girl going to…
Industrial Client and Business Development activity is centered around people you can trust. The first business development question you need to ask yourself about a potential new client or business relationship is if you can trust them. Trust them to…
Industrial Marketing Planning is Based on Research. What markets are growing, what markets are shrinking? What people assets do you have to move into different markets? That's the research part of the industrial marketing planning. Once you have the research,…
Industrial Marketing Research is about Real People & Real Relationships making Reality. You're not selling lip stick. The Certified Professional Services Marketer exam will make you an excellent resource for your company and your career. It brings together a rock…
The last case study activity gives an excellent overview of the entire process for studying for the exam, beginning with marketing research. I've been studying for the Certified Professional Services Marketer exam ever since I joined SMPS in 2004. I…
Featured Image (above) from Technical article in Forging Magazine shown alongside industrial advertising print ads Good Technical Articles are Often More Valuable than Ads When it Comes to Industrial Advertising We hear a lot about content marketing and social media…
Telemarketing for public relations is more than a list and a telephone. To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail. Telemarketing is defined by the number of actions you…
Welcome to the seventh annual State of Inbound report. We’re glad you’re here. Whether this is your first time reading this report, your seventh time, or you just arrived here on a whim, you’re bound to have some questions. “What…
Curbside Recycling Isn’t Enough for Sustainability Recycling isn’t a new idea, though curbside collection and legally enforced recycling in the United States is only about thirty years old, which is relatively new. If you are old enough to remember either…
