As much as things change, the more they stay the same. Industrial marketing has many times been a buyer persona of one. When you're selling a multi-million dollar mining operation, the resources of many company professionals work together to make…
It grew our traffic 30% Post relevant posts Yes, we have grown from 1000 visitors a month to almost 1500 per month. We met our goal. We chose that because Hubspot's average of industry traffic indicates that 1500 visitors per…
There is no -- or easy -- answer to the title question. Each industry has its own (preferred) social media. For some, it's merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be…
20 great blog post ideas for February, if you are an ICF floor and roof manufacturer. If you want to be successful at industrial marketing, you must communicate. Sounds like common sense wisdom, right? We've found very few industries have…
In response to Isaiah Adams' post, "The building materials industry is not easy to market to. There are many moving parts. See why it's important to speak multiple "marketing languages" http://hub.am/1hOI2ZE." Which was a repost of a Guest Post by Mark…
Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In…
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products. ThomasNet is well 100 years old and the…
Social technology has revolutionized the way in which people interact and the social network phenomenon has invaded our lives in more ways than one. Many people in the corporate sector are beginning to recognize the benefits of sharing information instantaneously…
