Do Marketing Strategies change across industries?

Marketing strategies come in all shapes and sizes, from search engine optimization to affiliate marketing, there are all kinds of ways to get your ad to your audience.

The first answer that might come to your mind is yes, of course two different industries can’t use the same strategy. However, this isn’t true. Strategies are very broad marketing tactics. Search Engine Optimization is a strategy that most industries use. Other strategies such as emails, billboards, website ads and more are all strategies that multiple different industries use. These strategies are more obviously transferable across industries, but what about strategies like influencers? It’s difficult to imagine an influencer doing a sponsorship about a new brake pedal or a trade show that shows off the newest collectable from a tv show.

However, those strategies are already being applied in those industries. Conventions are very similar to trade shows and many companies and networks will display upcoming shows or products as well as behind the scenes information at them, and influencers are popping up in nearly every industry. There’s a youtuber that goes by trick-tools.com and he reviews industrial manufacturing machines. These are rather expensive machines and not meant for a casual diy-er. He has over 56,000 subscribers, so he’s well known in that space. Another great example would be personalized marketing. This is more commonly seen with b2c brands, such as Coca-Cola putting names on their bottles, but can be used very effectively in the b2b space as well. By using specialized programs, you can display different banners and information to different people. This allows the viewer to get exactly what they need right away and can help increase conversions. There are tons of different ways a marketing strategy can be used, so while the specifics will change across industries, the core strategy will remain.