Often we are asked why an industrial or other B2B company should, or shouldn't switch from a plain HTML site to a CMS (content management system) such as Wordpress, Squarespace, Wix, Hubspot, or others. When it comes to B2B websites,…
Many companies have become concerned with website accessibility over recent years. Since 2018 the drive to make industrial websites and other B2B websites more accessible is even stronger than for past standards pushes such as the California Privacy Rights Act,…
Why would a web developer advise against a CMS? We say so because you might not need it, and could sometimes be better off without it. We have built many CMS websites, a lot, of all types, since as far…
What can a business owner, marketing director, or novice do to protect their website? If your website is dynamic (not static HTML), there are several simple but crucial steps you can take to protect your website:
Could I be better off with an HTML site than a CMS? There are a lot of advantages to having a CMS (Content Management System) for your website, and there are disadvantages as well. How good or bad either choice…
How does Google Adwords work? PPC ads work by displaying your ad in response to visitors searching on specific keywords. We break up a product offering into Google Adwords ad groups which each focus on a general product category with…
When it comes to selecting the right association management software and building the best association management website, there are about as many software solutions out there as there are specific needs. When we began our latest project, each of us…
Website Redesign Does Not, Should Not Always Mean Replacement: We all know how increasingly important having a mobile-friendly website has become to search engine placement, but for many reasons, a company might not be ready, or able to do a…
Though our Cincinnati web design agency tends to advocate repairing and improving cheap, DIY, outdated, or otherwise bad websites wherever and whenever possible, sometimes a new website build or complete website redesign is necessary. If your company is new to…
(This week's guest post is from Scott Costa, Publisher, tED magazine. We weren't able to go to AdVenture this year but it's the best industrial marketing conference for the electrical manufacturing and distribution industry. Our Creative Guide is from a presentation…
