(Set up a LinkedIn user group for your industry and populate it with educational material and application examples once a week. Every other week post the discussion as an announcement. Keep it strictly educational and don't compare your products to…
By Heather Fletcher, December 1, 2015 Thanks to Target Marketing B-to-B marketers always want their own examples of marketing success, says Joel Book, principal of marketing insights for the Salesforce Marketing Cloud. Speaking during the company conference, Dreamforce, he chose Volvo Construction Equipment…
Complimentary Webinar Social Media Use in the Industrial Sector Join IHS on Wednesday for their complimentary Webinar, Social Media Use in the Industrial Sector. (From their email invitation.) Are your industrial clients satisfied with their social media efforts? Do they know…
Maintaining a social media presence is all too critical these days. How many followers, likes, and connections someone has seems to be part of our daily language and we have seen individuals, brands, and businesses benefit heavily from it. One…
There is no -- or easy -- answer to the title question. Each industry has its own (preferred) social media. For some, it's merely the professional association and its meetings. For others with indy pros scattered worldwide, it might be…
Social technology has revolutionized the way in which people interact and the social network phenomenon has invaded our lives in more ways than one. Many people in the corporate sector are beginning to recognize the benefits of sharing information instantaneously…
