Do Marketing Strategies change across industries? Marketing strategies come in all shapes and sizes, from search engine optimization to affiliate marketing, there are all kinds of ways to get your ad to your audience. The first answer that might come…
Leveraging Consumer Analytics to Enhance Engagement Empower your business with consumer insights. Consumer analytics are valuable insights that businesses can use to create better marketing campaigns, products, customer service, etc. These analytics come in many forms, such as purchasing data,…
The Importance of Data Analytics for Decision Making How can you stay informed? Data analytics is the analysis of raw data to make conclusions. Businesses can use these conclusions to make informed decisions about their consumers. Of course, there are…
Staying Ahead of the Curve: The Crucial Importance of Following Marketing Trends in Industrial Marketing Ride the curve into market success. Trends are commonplace in every industry. This can include anything from hundreds of stores selling a similar blouse to…
In the vast digital landscape of today, a website isn't just a static entity. It's a dynamic platform, a virtual storefront, and often the first point of contact between a business and its audience. However, setting up a website does…
In the world of marketing, where businesses are constantly vying for consumer attention and market share, efficiency is key. That's where the Pareto Principle, also known as the 80/20 rule, comes into play. This principle asserts that roughly 80% of…
Welcome to Our Newest Interns Lohre & Associates welcomes Sonika and Willow to the Team! Please give a warm welcome to Willow and Sonika, our newest additions to the Lohre and Associates team. We're thrilled to have them on board,…
Fall is a Good Time for 2024 Planning Is it time to build your next year's marketing plan? When the leaves start turning brilliant colors it is a good signal to review your marketing strategy for the year. It is…
The goal of industrial copywriting is to effectively communicate technical information about a product, service, or company to an audience of professionals in the industry. The purpose is to educate, persuade, and inform potential customers or clients about the benefits…
From Chemical Engineering Magazine, Webinar June 14, 2 p.m. EDT, $95This webinar examines the current status of the U.S. chemical industry as well as its outlook over the next several years. We will start with examination of the economic environment, with further…
