Everyone in the industrial market knows that the CONEXPO-CONAGG 2014 show is coming up in March. The conference will be in Las Vegas from March 4-8 and is expecting over 125,000 attendees and 2,400 exhibitors. In terms of a conference,…
Very good ad with four excellent testimonials. Good information but they didn't have to go negative with "Competition relies on hype, bogus claims and negative scare tactics." Very good ad that matches the copy claims with the montage of images. If…
Throughout the entire three days at NAED AdVenture, there were several panel discussions and break-out sessions specifically designed for electrical manufacturers and distributors to discuss their relationship together; outside the realm of marketing. They were designed to help each sector…
‘Write What You Know’ — Helpful Advice or Idle Cliché? Bookends, Book Review New York Times, March 25, 0214By Zoë Heller (Thanks Zoë for reminding us that we do have good industrial marketing ideas. We just have to cut the crap and…
A 'Crisis' in Online Ads: One-Third of Traffic Is BogusAs Digital Advertising Climbs Toward $50 Billion This Year, Marketers Battle Fraudulent VisitorsBy SUZANNE VRANICAMarch 23, 2014 The Wall Street Journal (Thanks Suzanne and Mike for bringing this up again. From the first time we…
Like many in the US, we'd never heard of Natalie Findlay until we just couldn't stand it anymore and Googled, "BMW Ad song." She's a "20 something" from Manchester England. A town with a strong music scene that has helped…
It grew our traffic 30% Post relevant posts Yes, we have grown from 1000 visitors a month to almost 1500 per month. We met our goal. We chose that because Hubspot's average of industry traffic indicates that 1500 visitors per…
20 great blog post ideas for February, if you are an ICF floor and roof manufacturer. If you want to be successful at industrial marketing, you must communicate. Sounds like common sense wisdom, right? We've found very few industries have…
