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Welcome

Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Email: [email protected]
Phone: (513) 463-3429
Address: 11223 Cornell Park Drive Suite 301, Blue Ash Ohio 45242

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Lohre Industrial Marketing Location
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Web Maintenance

Importance of Website Maintenance

In the vast digital landscape of today, a website isn’t just a static entity. It’s a dynamic platform, a virtual storefront, and often the first point of contact between a business and its audience. However, setting up a website does take a lot of time and effort. From choosing a simple font to designing content it requires a lot of attention as it should match and represent the purpose of the website.
But what happens after the website is created?
Most of the people thinks this is it and now there is nothing to do on the website. The content is set, font is selected, images are shortlisted, so we are set!
Websites could be used for various purposes like sharing information, portfolios, business and much more. No matter the purpose of the website, it requires web maintenance to achieve its goal and keep it protected.

What is an ideal website?

  • User-friendly – Easy to use
  • Simple and intuitive design
  • Clear and compelling content
  • Can be accessible in mobile, desktop, laptops and tablets
  • Fast – Easy to load
  • Secure – Not prone to hacking and viruses
  • Responsive – Adapts quickly to different screen sizes
  • Has high-quality Imagery and content
  • Scalable – Can accommodate growth and changes
  • Transparent – Provides clear information about the goal and purpose of website

What is Website Maintenance?

Website maintenance refers to the ongoing process of keeping a website updated, secure, and running smoothly. It involves regular tasks and activities aimed at ensuring that the website remains functional, relevant, and effective in meeting its intended objectives.
It encompasses various aspects like content updates, software updates, security updates, performance optimization, mobile responsiveness, SEO maintenance, following the industrial trends, monitoring and analyzing the problems thus fixing these problems in a short span of time. All of this is required to make the website up-to-date.

man holding the search bar

Why it is important?

  1. Security Updates: Cyber threats are a constant concern in the digital realm, with hackers constantly probing for weaknesses to exploit. Regular security updates and vulnerability patching are essential to safeguard website against potential breaches and data theft.
  2. Performance Optimization: Users expect websites to load quickly and smoothly, and sluggish performance can drive them away in frustration. Through routine maintenance tasks such as image optimization, code cleanup, and caching implementation, one can optimize their website’s performance and deliver a seamless browsing experience.
  3. Content Management: Website’s content is its lifeblood – it informs, engages, and converts visitors into customers. Regularly updating content keeps it fresh, relevant, and aligned with evolving business goals.
  4. Backup and Disaster Recovery: Data loss can be catastrophic for any business, leading to downtime, revenue loss, and damage to your reputation. Regularly backing up your website data and implementing a robust disaster recovery plan are critical safeguards against unforeseen disasters such as hardware failures, cyberattacks, or human errors.
  5. User Experience and Usability: A positive user experience is paramount to the success of website. Through ongoing usability testing and optimization, one can identify and address usability issues, broken links, and navigation problems that may impede user satisfaction.
  6. Search Engine Optimization (SEO): SEO is the key to ensuring that the website is discoverable by the target audience. By regularly optimizing meta tags, improving site structure, and fixing crawl errors, one can enhance their website’s visibility and ranking in search engine results.
Web maintenance is not a one-time task but an ongoing commitment to the health and success of your online presence. By prioritizing these maintenance processes one can ensure that the website remains effective, secure, and competitive in today’s digital landscape.
Ready to take your website maintenance to the next level?
Contact us today to learn more about our comprehensive web maintenance services and how we can help you keep your online presence in prime condition.

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