By Mike Bacidore, chief editor, Control Design, Nov 17, 2015 Data is everywhere, and many manufacturers have been collecting it for decades. But what are they doing with it? Can you collect enough data to create an analysis algorithm that…
Hi Metalworking Equipment Marketer, Allow me to share a recent example of editorial work for our client Feintool.I wanted to forward it because every marketer I know has been at a loss — at least once in a career — trying to…
With careful consideration, thoughtful planning, and the right hacks, Pay Per Click (PPC) advertising can be a helpful resource investment alongside other marketing campaigns. Thanks to Marcel Pirlich for his PPC email this morning as inspiration. Five core aspects of…
Branding lessons from Deloitte and 195,000 brand managers, by Carlos Martinez Onaindia & Brian Resnick. HOW Magazine introduced us to this 2013 book published by John Wiley & Sons, Inc., it's about Deloitte's branding and its implementation throughout the organization…
How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by Sarah Goliger April 8, 2014 at 8:00 AM (Thanks Sarah, for making our industrial marketing day, We're not sure about the statistical significance (We thought it was…
Question, How do you write great B-to-B copy that changes behavior? This post was inspired by a discussion in LinkedIn by Robin Vitullo. To answer Robin's question, I'll use examples of work we have done and are particularly proud of…
In what might be the greatest insult to industrial directories, Google is now going after the likes of ThomasNet and GlobalSpec, Grainger and eBay for the marketing and selling of industrial products. ThomasNet is well 100 years old and the…
