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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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The Importance of Following Trends in Industrial Marketing

Staying Ahead of the Curve: The Crucial Importance of Following Marketing Trends in Industrial Marketing

Ride the curve into market success.

Trends are commonplace in every industry. This can include anything from hundreds of stores selling a similar blouse to manufacturing plants all adopting a new way to bend metal. Trends are a huge part of marketing, and companies need to stay on top of market research to know what trends are currently in and how they can incorporate them into their own marketing. Spending hours researching trends can be a daunting task, it sounds expensive on a base level and the benefits aren’t always obvious. However, conducting trend research can save money in the long run and even help establish your business. If you already know what type of marketing your consumers are drawn to, then you can decrease the amount of time your company spends on research and almost go straight to developing a precise and interesting campaign. Furthermore, as your business becomes more engrained in the field, it’s important to keep an eye on possible future trends since staying ahead of them will allow your business to stand out before the trend gets clogged down. Other businesses will begin to look to yours to see what trends are popular, further establishing yourself in the industry.

We can break this down into 6 key points:

  1. You can better allocate marketing funds.
  2. Will keep your business adaptable in an ever-changing market.
  3. Establish yourself in your field.
  4. Increase your brand visibility.
  5. Decrease the time it takes to make a marketing campaign.
  6. Develop more personalized campaigns.

By researching and finding trends that work with your company, you will be able to optimize a lot of things and remain a trendsetter in the industry rather than a follower in the dynamic landscape of the industry.

Scott Hasson

Scott Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

In his sales and marketing role, Hasson brings nearly 20 years of marketing, advertising and strategic leadership experience to new and existing clients. Key disciplines include strategic marketing, digital advertising, SEO and SEM, social media strategy, analytics and reporting, and website design. Hasson also received an MBA with a marketing focus from Xavier University in 2012 and earned a Bachelor’s degree with a journalism major from Indiana University in 2000.

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