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Our new location is in Blue Ash Ohio. We moved our marketing agency from Cincinnati's Over the Rhine in December of 2019. If you would like to arrange a meeting, please call us at (513) 463-3429. In order to keep our employees healthy and safe, walk-ins are not currently welcome.

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Industrial Marketing Illustration For Cookies Used For Advertising - Depicts Blue Monster Eating Cookies At A Laptop

Google Announces Changes for Cookies Used for Advertising

As you may or may not be aware, Google made an announcement Wednesday about ending the use of email-address-based systems as identifiers on their properties. We have been closely watching the discussion on Google’s announcement.

 

What does this mean for my paid search advertising with Google Ads?

Industrial Marketing Illustration for Cookies used for advertising - depicts blue monster eating cookies in a playroom1. Google will stop using IDs of logged-in users to serve ads

2. Google Ads will not stop delivering ads to interested parties searching for your products

3. They indicated full support of publisher-controlled first-party solutions.

This may shift how Google Ads are served to users via their ads platform but it should not impact your ability to advertise with Google Paid Search advertising. 

The following link to an AdExchanger article explains in more depth the full impact of Google’s decision:
https://www.adexchanger.com/the-sell-sider/googles-non-announcement-shocks-the-ad-industry-again/#more-154472

The final paragraph explains the situation best:
To be clear, the announcement will not impact the efficacy of log-in solutions. UID 2.0 and ATS will continue without Google’s support, as they have from the beginning. Open source, transparent solutions that give consumers choice will always win. The combination of user logins, publisher first-party segments, and the Chrome-controlled solution, will all coexist to create the foundations of a new, better Internet.

 

Scott Hasson

Scott Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.

In his sales and marketing role, Hasson brings nearly 20 years of marketing, advertising and strategic leadership experience to new and existing clients. Key disciplines include strategic marketing, digital advertising, SEO and SEM, social media strategy, analytics and reporting, and website design. Hasson also received an MBA with a marketing focus from Xavier University in 2012 and earned a Bachelor’s degree with a journalism major from Indiana University in 2000.

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