Marketing Media | Lohre Industrial Marketing

Digital Industrial Marketing Media Guide: Listen To Your Customers

July 22, 2015
Charles Lohre
digital marketing, digital media, Internet Marketing, Marketing Media, Process Equipment Marketing

GlobalSpec White Paper review -- 'Taking a strategic approach to digital media: How to develop a strategy, create a budget and measure ROI.' We're big fans of GlobalSpec's regular educational white papers on industrial marketing strategy. And they're a terrific…

Industrial Marketing Public Relations (PR) in the Information Age

January 24, 2014
Charles Lohre
B2B Marketing, Business to Business Marketing, Cincinnati public relations, Industrial Marketing, Industrial Marketing Content, Industrial Marketing Media, Industrial Public Relations PR, Internet Development, Internet Marketing, Marketing Media, Public Relations PR

Public Relations (PR) have gone hand in hand with marketing for decades. Over the years, both industries have seen huge changes with the advent of technology, the development of the internet and the rise of the social media phenomenon. In…