Do you know which marketing strategy delivers the highest ROI for marketers?

It is the “Email marketing”. The one of the most used online marketing channel.
It is a part of online marketing focused on communicating and establishing the connection with online users through emails. The purpose of the communication is to nurture the relationship with the existing or potential customers and build relationship with the new customers which thereby encourage actions associated with the goal of the email marketing campaign.

Depending upon the purpose or frequency of the email. The stages of email marketing includes:

1. Setting up an objective for the campaign
2. Collecting of valuable leads
3. Structuring the email content, making sure it is personalized, concise, relevant and without any grammatical error
4. Scheduling it at an appropriate time
5. Tracking the positive and negative outcomes of the email marketing campaign
6. Setting up parameters to identify sources of website visits via email link URLs
7. Improving the email content, analyzing and repeating

It’s okay to be a little lost in the starting of the email marketing campaign because it is a stage where you will learn what works best for you. The initial months are the research period where the business gets an idea about the valuable segment, best performing mail content and much more.
Though we would like to share some tips to get the most out of the email marketing campaigns

Tips for effective email marketing

1. Set up measurable goals to measure success.
2. Research or track the best performing days and times for the email marketing campaign
3. Come up with 2-3 email content ideas and going ahead with the best performing one
4. Create a catchy subject line without any spam triggering words like “free” or “check”
5. Send emails only when there is something worth sharing or after an action
6. Have consistent emails. Choose the same template and font to represent brand identity
7. Segment users based on their behaviors or psychographics to send them personalized emails
8. Link to relevant web page URLs

There are many email marketing tools out there that can make the segmentation process easier and convenient.
Incorporating a subscribe button for the blog post or updates about the business will generate valuable leads and increase the email list. Contact Lohre & Associates to plan your email marketing campaign.