Lohre & Associates Work to Grow a Client’s Presence in the Die Casting Market

Background

• Client is a die casting lubricant manufacturer
• Produces industrial fluids during all steps in the die casting, squeeze casting and permanent mold process

Challenge

• Build awareness of die casting lubricant products
• Increase web traffic to website pages that focus on die casting products
• Ultimately generate new industrial manufacturer leads in the automotive industry

Activity

• Implement a schedule to blog about the die casting industry
• Share news about trends and best practices being used throughout the industries
• Measure website traffic and leads over time
• Monitor spikes and dips as they occur
• Provide analysis from reports

Results

• Since starting this program in 2018, monthly traffic increased 5x
• Below is the trend over the past 7 years