I am writing on behalf of Mr. Charles Lohre and Lohre & Associates Advertising to tell you about ILSCO’s experiences in working with Lohre & Associates to develop promotions.
ILSCO and Lohre have been partners in marketing for 5 years now. Since taking over our account in 1993, Lohre & Associates has consistently delivered exciting, well-conceived and unusual promotional concepts, and have executed those concepts – from design and print promotion to field incentives and fulfillment – on time and on budget.
From our ILSCO Hot Sauce to ILSCO Salsa, to ILSCO Cola – and now, ILSCO Spring Water (promoting the ILSCO ClearTap connector) – these promotions, while admittedly nontraditional for the electrical construction market, have been met with increasing enthusiasm from our sales team, our distributors and our end users. With exposure in publications, at trade shows and at distributors “Counter Days” promotions, they have all created energetic “buzz” and helped to build top-of-mind awareness of the ILSCO name and product line.
In short, Lohre & Associates have been successful in developing strategies that are fun, on target and easy to implement. We have enjoyed working with Lohre and I am happy to recommend them without reservation.
– Best Regards,
Vice President, Marketing & Sales