Project Description
Driving Online Sales via Digital HTML5 Advertisements in Google and Programmatic Advertising
Activity
- Design visually impactful ads based on the company’s brand identity
- Match style, colors, font and tone of voice
- Produce multiple versions of the ads for different campaign strategies
- Implement multiple advertising tactics for each ad platform
Results
- Over 1 year, the following success measurements were recorded:
- Website pageviews increased 126%
- New website users increased 129%
- Shopping cart transactions increased 21%
- Online revenue increased 57%
Project Details
Client: A Drain Cleaning Machinery and Products Manufacturer
Industry: Drain cleaning machinery and products for professional plumbers and plumbing companies.
Format: HTML5
Features: Website, HTML5 Ads, Animated Ads, Industrial Ads
Challenge:
- Build awareness of this company and the premier provider of professional drain cleaning equipment.
- Drive sales of equipment and other products.
