Project Description
Lohre & Associates Work to Grow a Client’s Presence in the Medical Manufacturing Industry
Activity
- Write industry specific articles to run in Design World Magazine
- Run digital advertising in Design World to capitalize on this earned media and generate leads
- Measure website traffic and leads over time
- Monitor spikes and dips as they occur
- Provide analysis from reports
- Supplement with programmatic advertising to the following audiences
- B2B > Web > Manufacturing > Consumer Products > Consumer Medical Products
- B2B > Business Contacts > Industry > Manufacturing > Consumer Medical Products
- B2B Premium > Company > Manufacturing > Consumer Products > Medical Products & Devices
- Build new landing page to capture targeted traffic from these sources
Results
- Since starting this program in 2018, monthly traffic increased 5x
- Below is the trend over the past 7 years
Project Details
Client: A Gearbox Drive Manufacturer
Industry: Motors and modular drive systems for integration in a variety of manufacturing plants
Format: Copywriting, Public Relations, Digital Advertising
Features: Website, HTML5 Ads, Animated Ads, Industrial Trade Articles
Challenge:
- Build awareness of this company as a player in the medical manufacturing industry
- Increase web traffic to website pages that focus on this industry
- Ultimately generate new medical manufacturer leads
