Medical Manufacturing Marketing Case Study

Lohre & Associates Work to Grow a Client’s Presence in the Medical Manufacturing Industry

Activity

• Write industry specific articles to run in Design World Magazine
• Run digital advertising in Design World to capitalize on this earned media and generate leads
  • Measure website traffic and leads over time
  • Monitor spikes and dips as they occur
• Provide analysis from reports
• Supplement with programmatic advertising to the following audiences
  • B2B > Web > Manufacturing > Consumer Products > Consumer Medical Products
  • B2B > Business Contacts > Industry > Manufacturing > Consumer Medical Products
  • B2B Premium > Company > Manufacturing > Consumer Products > Medical Products & Devices
• Build new landing page to capture targeted traffic from these sources

Results

• Since starting this program in 2018, monthly traffic increased 5x
• Below is the trend over the past 7 years

Client: A Gearbox Drive Manufacturer
Industry: Motors and modular drive systems for integration in a variety of manufacturing plants
Format: Copywriting, Public Relations, Digital Advertising
Features: Website, HTML5 Ads, Animated Ads, Industrial Trade Articles
Challenge:

• Build awareness of this company as a player in the medical manufacturing industry
• Increase web traffic to website pages that focus on this industry
• Ultimately generate new medical manufacturer leads