Behavioral Targeting Offers Industrial Manufacturers an Edge
The adage, “Half of my advertising works, I just don’t know which half,” is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial marketers have a clearer picture what ads, campaigns, publishers and audiences are the best for their marketing strategies. Below are five reasons to add programmatic advertising as part of your industrial manufacturing marketing mix.
CINCINNATI, JULY 10, 2019 – Scott Hasson rejoins Lohre & Associates as vice president of sales and marketing July 1, 2019. Hasson brings his experiences from Corbus, LLC (Dayton) where he performed contract work with Procter & Gamble’s global digital advertising for the past six years from their Cincinnati headquarters. Hasson managed search, social, and programmatic advertising campaigns for the Personal Health Care (PHC) category brands that include: Vicks, Pepto-Bismol, PrilosecOTC, Metamucil, Align and Stressballs vitamin supplement. Immediately prior, Hasson was part of P&G’s global digital operations team managing campaign governance, oversight, analysis and reporting across all of P&G’s global brands.
“We’re Death to the Stock Photo. A photo & inspiration haven for creatives crushing their path. From their license, “Under the license, you may display a DTTSP photo as you please, reproduce it, add it to a collection, and make adaptations of it. However, you may not distribute the photo—so don’t include it in any photo packs or give it out for others to use. That’s how we are able to run our business :). Displaying and reproducing the photo on physical or digital products that you distribute is fine.” We signed up for the weekly pack and will see how it goes. We didn’t find any construction shots. This was a nice image.
Lohre & Associates, Inc. is an Industrial Marketing Company, serving local companies and in business since 1934. We know industrial businesses, and we offer quality in-person service for Cincinnati-area industrial businesses.
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