Behavioral Targeting Through Programmatic Advertising Offers Industrial Manufacturers an Edge The adage, "Half of my advertising works, I just don't know which half," is no longer an excuse for marketers today. With programmatic advertising, also known as behavioral targeting, industrial…
An ace salesperson can sometimes sell you some good life lessons. We all have to do some selling in our lives, even if we don’t have to meet monthly sales budgets. In many business situations, we sometimes have to “sell”…
Industrial marketing today is driven by the ease of getting information on just about anything quickly from the internet. Knowledgable engineers subscribe to many email newsletters and depend on them to keep them abreast of trends and best practices. Those…
The following is an example of an OEM Marketing publicity campaign for an OEM to specify ABM Drives as an assembly for their equipment. It starts with basic educational publicity as the foundation for a modern internet marketing campaign. Marketing today is…
To ThomasNet or not to ThomasNet, that is the question. Hmm, it means blogging to the rescue! ThomasNet, or Thomas Register as it was called years ago, has become a Platinum Hubspot resaler. It's not much of a directory any more since…
Telemarketing for public relations is more than a list and a telephone. To do it efficiently, you need clearly defined scripts for every possibility: calling, email, voice mail and snail mail. Telemarketing is defined by the number of actions you…
