Advertisement Tips

Business Marketing's Copychasers 10 Rules of Good Advertisements

1. Have a high degree of visual magnetism.
2. Select the right audience.
3. Invite the reader into the scene.
4. Promise a reward.
5. Back up the promise.
6. Talk "person to person."
7. Emphasize the service not the source.
8. Present the selling proposition in logical sequence.
9. Make it easy to read.
10. Reflect the company's character.

Download Chuck Lohre's AdVenture Presentation, for examples and descriptions from Ed Lawler's book of the same title.

"10 Rules On Creating Business-To-Business Ads" ( PowerPoint 2.8 Mb )

Services | Experience | Handbook | Contact
Lohre & Associates, Inc., 126A West 14th Street, 2nd Floor, Cincinnati, Ohio 45202-7535
p 513-961-1174, • f 513-961-1192 • www.lohre.com